Our Brand Story
Once upon a time, there was a shy girl aspiring to become a nun.
While in training for a nun’s life, she would run to the convent’s chapel wearing her homemade lip-gloss. Mother Superior would ask, “Why are your lips so shiny?” to which Noreen would innocently reply, “It’s lip gloss, Reverend Mother.” Her love affair with lip-gloss and lipstick already had begun.
By a twist of fate, Noreen found herself in the magical Land of Makeup, Lotions and Potions where she makes women look and feel gorgeous and good about themselves. She created the original Lipstain lipstick that created all the buzz and tried to be copied. She is the woman behind all things lips, her favorite part of the face to make up!
Then she decided to expand her lip collection and created a simply irresistible collection with timeless colors and other beauty must haves.
The Young Sisters™ are her product testers and go to behind the scenes glam team.
Always ahead of her time, this Eurasian beauty started bringing in and added Asian Beauty Secrets, tools and blends she discovered in her family ancestry and exotic travels. Noreen shared the magic of rice powder, flawless fan blush brushes and the infamous Kabuki brush before they were in style in the states. The anti-aging jade face & eye roller, and tissue and gel masks anti-aging secret and more.
Noreen is always on the cutting edge of the unique and healthy beauty!
The colorful beauty collection is made in small batches to keep them extra fresh. We love Mother Earth so we use basic beauty containers and simple eco-friendly packaging. No waste. Some products come with her beauty recipe cards and a fun twist.
Paraben-Free lipstick formulas containing hydrating grapeseed and avocado oil, jojoba, shea butter and rich with vitamin E. The line is always allergy tested.
No testing on animals only on herself, her staff and her three gorgeous sisters.
Made in America
Our beautiful Cause: In memory of their twin and to keep his winning spirit alive. Noreen loves giving back, supports Special Olympics, and donates her time to make girls and women who are born with Downs Syndrome look and feel beautiful too.